Aura Leisure - Website Redesign
Leisure centre and public swimming pool complexes
Aura Leisure is an Irish owned company with over 16 years’ experience nationwide in operating leisure centre and public swimming pool complexes. Aura operates 10 leisure centres nationwide offering membership (which includes gym and pool access) to the entire community. They also offer Pay As You Go fitness classes and swimming lessons for all ages and abilities. They are heavily community focused with excellent facilities and professional staff.
Aura approached Armour looking to create a new website that would be impactful and communicate Aura’s vision purpose, values and brand position.
Client
Aura Leisure
Services
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Objectives
The objectives were to increase sales of new memberships, provide information and online features for existing members and to generate awareness of Aura’s leisure centres and swimming complexes.
Integrated API
The new website facilitates integration with Legendware ecommerce platform. Legend provides leisure management software and an extensive range of technical services to leisure operators in the public, private and educational sectors. Aura’s branding was used for the online portal for a seamless look and feel.
Solution
The resulting site is clear and easily navigated. Users are able to navigate their way easily and quickly throughout the website and have the ability to find what they require within only a few clicks. A search location function is prominently positioned so that users can quickly be directed to their local centre. Videos, social media integration, and aura imagery, used with Aura’s branding, represents Aura as fun, motivational and inspiring. Clear and simple calls to action throughout the site are visible and allow people to join, book free trials, get a call back and book classes.
