Why a logo?

A logo is the face of your business. In the same way that we form first impressions on meeting someone, we also form a judgement on a brand identity. The same visual identity seen consistently over time builds trust, and trust keeps customers coming back for more.

Whether you require a rebrand, or an entirely new logo, the design process starts with asking focused questions and gathering preliminary information. The results are used to create a design brief, which sets the limitations and direction for the the generation of ideas. This stage involves lots of sketches and brainstorming with a pencil on paper, until a few key concepts stand out. These are mocked up digitally and we will work with you to decide on which concept you would like to bring to the next stage. The final stage involves the finer detailing of the chosen concept and application tests to ensure that it works at the required sizes, mediums, colours and shapes.