How users engage with your design differs greatly from screen to print

While Armour By Granite usually designs for digital media, most of the design team started out in visual communications and classic Graphic Design, where there is an emphasis on print design. We have a comprehensive understanding and experience in traditional print processes.

 

Each medium requires a different set of questions

How users engage with your design differs greatly from screen to print, and each medium requires a different set of questions. Print medium considerations are often around location and function; Is the design something that will be held in the hands? Is it seen in passing? Is it for permanent decoration? Where and how the user will come across the creation sets the limitations and allowances in the design process.

We can guide you through all the decisions you need to be making in the design stage, from setting the brief, through to production decisions such as sizes, image quality and resolution, CMYK inks, paper type, weight, and finishes, as well as treatments, printing and binding methods.

 

Thorough Proofing

Particular care and attention is needed in proofing a design. It needs to be completely thorough so as to avoid having to throw out an entire run. This involves a bit more planning, limiting runs to limited quantities or proofing until it passes the test.