A UX audit should find the friction that stops people from taking action. On a high-traffic site, even small improvements to clarity, forms and journeys can create meaningful gains.
1. Clarify the primary tasks
List the actions the site exists to support: enquiries, calls, sales, bookings, downloads, signups or self-service. Every key page should make the next step obvious.
2. Review navigation and page hierarchy
Visitors should understand what you do, who it is for, why you are credible and how to act. If they need to work too hard, conversion drops.
3. Audit forms
Forms should ask only what is needed at that stage. Labels, validation, errors, mobile fields and confirmation messages all matter.
4. Check mobile behaviour
Most users will experience some part of the journey on mobile. Check sticky elements, menus, forms, tap targets, page speed and content readability.
5. Use evidence
Combine analytics, heatmaps, session recordings, search data, support queries and user interviews. A good UX audit is based on evidence, not taste.
- Review top landing pages
- Check high-exit pages
- Test forms and phone links
- Review Core Web Vitals
- Prioritise fixes by business impact
Ready to talk about the project?
Tell us what you are trying to build, what is blocking progress, and what the business needs to change. Armour by Granite will come back with a practical next step.
