Why clients ask for this
- Shopify design and theme development
- Product discovery and checkout UX
- Ecommerce measurement and iteration
Shopify is one of the world’s leading e-Commerce website platforms for trading online with over 600,000 stores using the platform. It provides a secure and easy to manage combined e-Commerce and CMS solution. Shopify allows you to trade online selling both physical and digital products. In addition, the Shopify Platform is great for customised themes for a service-based business that wish to allow online bookings, tickets and selling services through a scalable, customisable and secure platform.
There are many aspects of e-Commerce that follow a standardised flow that users expect from a website. However, unique selling points and brand differentiation are key to building a successful and sustainable online business. Building a unique online presence that reflects your business’ personality and brand requires a bespoke theme. Through our Customer Journey Workshops, our team will work with your key stakeholders to design your website that brings together both your business and customers goals into a streamlined and unique User Experience. This can be delivered through your custom developed standards-based and responsive Liquid/HTML5/CSS/Javascript store theme.


The Shopify Platform and Public Apps available through the Shopify App store provide a wealth of tools to support your business trading online. However, your business has its own unique requirements and ways of doing business that helps build better customer experiences and also helps differentiate your business. To allow you to incorporate your specific ways of doing business, a Private Shopify App, or unlisted Public App, allows your business to customise Shopify to how you sell to your customers and manage the operations of your business. Armour develops Custom Shopify Apps for both front-end and back-end customisations. These APPs can help you sell better, be more efficient in the management of your store, and integrate 3rd party systems via APIs so that your Shopify Platform is fully integrated with your business management applications.
The integration and flow of data between Shopify and your business management tools can be critical to the effective operation of your business. API Data Integrations provide you with the ability to automate data transfers and synchronisations, and eliminate human error in the transfer of data.
Some of the common Data Integrations include: synchronisation of inventory levels between your store or warehouse and Shopify, Generating Supplier Purchase Orders, Transferring Customer Orders from Shopify to your Warehouse Management System (WMS) and/or courier labelling integrations, Accounts Integrations, Custom Reporting that bring together Google Ads, Analytics & Store Performance KPIs.


Experienced Shopify Merchants regularly make use of Metafield Editors and theme customisations to store and present advanced structured product data. Two of the pitfalls and common complaints to this approach is the lack of a singular view when editing a product/page/collection and that MetaField Editors lack Data Validation, requiring the product administrator to remember both the metafield and/or tag structures and data storage conventions. Armour develops advanced Custom Product/CMS Editors that ensure consistent and easy editing of Products and Metafields through a singular view. The custom editors for Shopify are built with data validation rules to ensure quality entry of product data and speeds up product editing.
Improve Shopify stores with ecommerce UX, product discovery, checkout thinking, theme development and integrations shaped around conversion.
Yes. Armour by Granite works from Galway with ecommerce teams across Ireland on Shopify design, theme development, UX and integrations.
Yes. The team can review product discovery, navigation, product pages, checkout friction and tracking before prioritising improvements.
Yes. Integration needs can be reviewed during discovery, including payments, fulfilment, CRM, email and reporting tools.
Share the outline and Jamie will route it to the right Granite specialist. The same form tracking captures the page and campaign source.
Armour by Granite
Odeon House, 7 Eyre Square, Galway
Part of Professional Granite Consulting Limited
Registered in Ireland – 465818
© Armour by Granite 2026. All rights reserved.
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