Usability Testing

We conduct Qualitative Usability Testing, we identify the users into Personas, research into the user’s current behaviours and create User Journey Maps. We would get a number of users with various levels of skill-sets and backgrounds to interact with your product. Our UX team create a set of specific tasks that Users are required complete. The User will set about completing these required tasks. While they are doing this, they tell the interviews how they are feeling, what they see, what they are thinking, and generally vocally express how they find the process. The purpose of this task is to get the user’s input into how they experience interacting with your website, app or web application. This is to highlight User pain points, emotions and gather opportunities to improve the system.

Usability Tests are all recorded by means of a microphone, webcam and screen recording tools.  This is done to capture the physical emotions and audio descriptions of the user’s feedback whilst testing the prototype, website, mobile app, or web application. This information is then analysed, documented, and actioned on if required.